For the previous 20 years, OkCupid has matched daters on what issues to them by means of our matching questions, which have been answered 10 billion instances. Throughout that point, there’s been tens of billions of Likes despatched, billions of Matches made, tens of billions of Messages exchanged, and tons of of tens of millions of pictures despatched. And from our #BlackLivesMatter profile badge to our I’m Professional Alternative profile badge, there have been greater than 6 and ½ million badges added to daters profiles over the previous few years, signaling to different customers what’s essential to them.
INDE-DATING
Whereas tens of millions of Gen Z and Millennial daters on OkCupid are searching for a companion, they’re nonetheless proudly unbiased. Once we requested almost 1 million daters on our app, almost 8 in 10 folks mentioned they contemplate themselves unbiased — and those that do are receiving (5%+) and sending (17%+) extra Likes on our app in comparison with individuals who say they aren’t. Final 12 months, there was a 181% enhance in mentions of “unbiased” on OkCupid profiles main into cuffing season (October to November), and we’re assured this development goes to result in more healthy, extra profitable relationships in 2024. Specializing in your self lets you construct your shallowness, assess your personal feelings, and fulfill your private wants, resulting in with the ability to carry your greatest self to a relationship.
POLI-DATING
Gen Z and Millennial daters are more and more serious about discussing politics with their matches. Not too long ago, almost 20 million folks on OkCupid mentioned they take pleasure in discussing politics, and with greater than 60 nations holding elections in 2024, that is set to develop into probably the most political 12 months but — in politics AND in courting. Globally, almost 8 in 10 (79%) daters on OkCupid mentioned they’re open to discussing politics with their companion.
TRALATIONSHIPS
Honesty has at all times been an indicator of a robust relationship, however youthful generations are prioritizing it much more. As a result of Gen Z and Millennial daters have grown up with social media, we’re seeing them embrace a tradition of authenticity, honesty and transparency on the subject of their courting lives. They aren’t as guarded or personal as Gen X, and transparency has develop into paramount to any relationship they enter into. When requested about the principle high quality they search for in a companion, honesty (33%) was the preferred response adopted by respect (25%), open-mindedness (23%) and a humorousness (19%). And mentions of “honesty” and “transparency” elevated over 30% on OkCupid profiles throughout 2023.
DATEHEISTS
In 2024, singles are pushing shared faith decrease on their precedence record than earlier generations. The proportion of daterson OkCupid who mentioned faith is essential to them dropped from 55% in 2022 to 50% in 2023, and we count on this development to proceed as an increasing number of folks meet on-line and date outdoors their cultures.
VIDEODATING
In 2024, singles will worth their time much more. We requested greater than 2 and ½ million daters on OkCupid in the event that they video chat with a date earlier than assembly them in-person. In 2017 after we first added this query, solely 16% of respondents say they need to video chat earlier than assembly. This jumped to over 20% in 2020, and although we anticipated this to stay a pandemic development it’s truly elevated as restrictions eased and has hovered between 21% and 23% not too long ago. Folks need to ensure that they vibe with somebody earlier than spending time and cash assembly up with them in particular person. And those that are searching for a video date first get 15% extra Likes and 90% extra Matches on OkCupid.
Now that you simply’ve discovered about our 2024 courting developments, it’s time to replace your courting profile! Individuals who full their OkCupid profile get 200% extra matches, so what are you ready for? Obtain OkCupid at this time.
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