Ashley Madison stays one of the talked-about relationship platforms, recognized for catering to these looking for extramarital connections. A typical query folks ask is: What number of members does Ashley Madison have? The location has grown regardless of previous scandals, boasting over 80 million members worldwide. However who’re these customers, and what drives them to hitch? On this article, we dive into the most recent Ashley Madison statistics for 2025, revealing shocking tendencies in consumer demographics, engagement, and spending habits. We additionally look at the Ashley Madison success fee, exploring how usually customers kind connections and what elements affect their experiences. Whether or not you’re curious or skeptical, these insights could problem your assumptions.
10 Key Ashley Madison statistics
- As of 2025, Ashley Madison boasts over 80 million registered customers worldwide.Â
- The platform sees round 15 million month-to-month lively customers and roughly 2 million each day logins.
- Ashley Madison has a gender ratio of 70% male and 30% feminine.
- Essentially the most lively age group on Ashley Madison is 30-49 years outdated, making up round 55% of customers.
- Roughly 60% of Ashley Madison customers are married or in a dedicated relationship, whereas 40% establish as single.
- The commonest professions amongst Ashley Madison customers embody enterprise executives, entrepreneurs, and professionals in high-stress jobs.Â
- The platform is hottest in international locations like america, Canada, Australia, the UK, and Brazil.Â
- Customers alternate over 10 million messages each day on the platform.
- Ashley Madison generated an annual income of $300 million in 2025, pushed by its subscription mannequin and in-app purchases.
- The success fee of Ashley Madison members discovering a discreet connection is round 35%
Consumer Demographics: Who Makes use of Ashley Madison?
Ashley Madison, recognized for its discreet relationship providers, attracts a various consumer base. Demographic tendencies present variations in gender ratios, age teams, professions, and geographic recognition. Beneath is an evaluation of who makes use of Ashley Madison, together with insights from the Ashley Madison checklist by state to spotlight regional variations.
Ashley Madison Checklist by State: The place Are Customers Most Lively?
Ashley Madison has customers throughout the U.S., however sure states have considerably larger engagement. In accordance with information analyzed from the 2015 information breach, the states with the best variety of paying Ashley Madison customers embody (Digital Developments):
- California: Roughly 135,796 paying members, attributed to its massive inhabitants and main cities like Los Angeles and San Francisco.​
- Texas: Round 95,603 paying members, with important exercise in cities similar to Dallas, Houston, and Austin.​
- New York: Roughly 80,541 paying members, with a big consumer base in New York Metropolis and surrounding areas.
- Florida: About 65,360 paying members, with a mixture of city and suburban customers, notably in Miami and Orlando.​
When adjusting for inhabitants, the District of Columbia had the best proportion of Ashley Madison customers, with 0.55% of its inhabitants as paying members, suggesting that one in each 200 residents subscribed to the service. ​
Different states with notable exercise, when contemplating the proportion of customers relative to the inhabitants, embody New Jersey, Connecticut, New Hampshire, and Massachusetts. These rankings replicate elements similar to inhabitants density, relationship tendencies, and cultural openness to on-line relationship.​
Some of the mentioned points of Ashley Madison is the Ashley Madison gender ratio. Traditionally, the platform has had a big male majority, with estimates suggesting that:
- Males make up roughly 70-80% of the consumer base.
- Girls account for about 20-30% of customers.
This gender imbalance impacts consumer experiences, as males face extra competitors when looking for matches. Nevertheless, Ashley Madison makes use of methods like free memberships for girls to encourage extra feminine participation and stability the platform.
Some experiences point out that girls on Ashley Madison are typically extra selective, resulting in a state of affairs the place males should buy credit to interact in conversations successfully.
Ashley Madison Age Vary
The age distribution of Ashley Madison customers performs a vital function in its income mannequin and general consumer dynamics. In accordance with experiences, essentially the most lively age teams on the platform are:
- 30-50 years outdated – That is the most important consumer demographic, with many members falling inside this vary. Many customers on this group are in long-term relationships or marriages however search extramarital connections.
- 20s and early 30s – A smaller, however rising phase consists of youthful professionals exploring the platform for discreet relationships.
- 50+ years outdated – Some older customers, usually divorced or in open relationships, additionally use the location, however they make up a minority.
Relationship Targets
Ashley Madison is thought for catering to people looking for discreet relationships, however what are its customers’ precise relationship targets? Not like mainstream relationship apps, most customers be a part of with non-traditional relationship expectations.
Breakdown of Relationship Targets:
- Informal encounters / Affairs – Over 85% of customers are primarily in search of short-term, no-strings-attached relationships.
- Lengthy-term affairs – Round 10% of customers search an ongoing discreet relationship fairly than one-time encounters.
- Severe relationships / Open relationships – A small proportion (5% or much less) are in search of a substitute for conventional relationship, similar to polyamorous or open relationships.
Not like apps like Tinder or Bumble, Ashley Madison focuses on discreet, non-public, and infrequently extramarital connections, that means severe relationship is uncommon.
Most Frequent Professions Amongst Ashley Madison Customers
Ashley Madison attracts a singular demographic, with many customers coming from high-income {and professional} backgrounds. For the reason that platform operates on a paid credit score system, customers keen to spend cash on discretion are likely to have steady monetary conditions.
High Professions on Ashley Madison (Monster):
- Enterprise Executives & Entrepreneurs – Many high-level professionals use the platform attributable to frequent journey and demanding schedules.
- Medical doctors & Healthcare Professionals—Ashley Madison’s lengthy working hours and disturbing jobs enchantment to some within the medical area.
- Legal professionals – Authorized professionals usually search discreet connections as a result of nature of their work.
- Finance & Banking Professionals – Excessive-income earners in finance and banking steadily seem in consumer demographic experiences.
- IT & Tech Professionals – The rise of distant work and tech salaries has led to extra IT professionals utilizing Ashley Madison.
- Army & Authorities Workers – There’s a noticeable presence of army personnel and authorities staff, probably attributable to prolonged deployments and strict office relationship insurance policies.
- Gross sales & Advertising and marketing Professionals – Given the necessity to community and journey for gross sales jobs, Ashley Madison is a standard alternative for folks in these industries.
Ashley Madison Match Statistics
The Ashley Madison member checklist consists of customers in search of discreet relationships, making its matchmaking course of completely different from mainstream relationship apps. Understanding how customers work together, alternate messages, and settle for matches can present insights into how connections are shaped.
Common Variety of Messages Exchanged Earlier than a First Date
Since Ashley Madison operates on a credit-based messaging system, the variety of messages exchanged earlier than a gathering varies. Nevertheless, based mostly on consumer experiences and platform information:
- Informal connections: Sometimes, 10-15 messages are exchanged earlier than arranging a primary assembly.
- Lengthy-term affairs: Customers in search of a extra ongoing discreet relationship could alternate 25-50 messages earlier than committing to a date.
- Girls provoke fewer conversations however are typically extra responsive if .
The primary date usually occurs inside per week of preliminary contact, however this is dependent upon how lively and engaged the customers are.
Subscription & Income Statistics
Complete Variety of Paying Subscribers
Ashley Madison operates on a credit-based system fairly than conventional subscriptions, making it difficult to pinpoint the precise variety of paying subscribers. Nevertheless, as of 2022, the platform reported over 70 million members globally, with a good portion actively buying credit to interact with different customers (The Solar [1]).
Breakdown of Subscription Plans and Their Reputation
Ashley Madison presents varied credit score packages to accommodate completely different consumer wants:​
- Fundamental Package deal: 100 credit for roughly $59.​
- Basic Package deal: 500 credit for round $169.​
- Elite Package deal: 1,000 credit for about $289.​
The Basic Package deal is the preferred amongst customers, offering a stability between price and the variety of interactions it facilitates. Credit are used for actions like initiating conversations and accessing premium options.​
Annual Income and Monetary Development Developments
Ashley Madison has skilled fluctuations in its monetary efficiency:​
- 2014: Dad or mum firm Avid Life Media reported gross revenues of $115 million, a forty five% enhance from $78 million in 2013 (Subscription).
- 2015: Income peaked at roughly $109 million (Scribd).
- Put up-2015: Following a big information breach, revenues declined however have since rebounded because the platform regained consumer belief and expanded its international attain. As of 2024, Ashley Madison’s annual income is estimated to be not less than $28.3 million (Distractify).
Is Ashley Madison Nonetheless In style?
Regardless of previous controversies, Ashley Madison stays a outstanding platform for these looking for discreet relationships:​
- Consumer Base: As of latest experiences, the platform boasts over 85 million customers worldwide, indicating sustained development (The Solar [2]).
- Demographic Developments: There’s a notable enhance in Technology Z customers, reflecting evolving attitudes towards non-monogamous relationships (The Solar [2]).
- Cultural Impression: The platform continues to adapt to altering societal norms, sustaining its relevance within the on-line relationship panorama.​
Conclusion
In abstract, Ashley Madison continues to thrive, adapting to consumer wants and societal shifts, solidifying its place within the area of interest market of discreet relationship platforms.
Ashley Madison continues to thrive regardless of previous controversies, proving that demand for discreet relationships stays sturdy. With over 80 million members worldwide, the platform’s success fee is dependent upon gender ratios, messaging methods, and spending habits. Whereas males face extra competitors, Ashley Madison’s credit-based mannequin ensures engagement from severe customers. The platform’s ongoing development, rebranding efforts, and cultural affect spotlight its resilience within the on-line relationship house. Whether or not seen as controversial or just another choice in fashionable relationships, Ashley Madison’s statistics supply a captivating glimpse into shifting attitudes towards infidelity and the evolving panorama of digital relationship.